Why is the Porsche Taycan such a big deal?
This was my first vehicle launch event, and it couldn’t have been with a more iconic brand, and their first fully electric vehicle - The 2020 Porsche Taycan.
Now that the specs and details have been released, everyone is talking about this car. The concept that started four years ago as the Mission-E was highly anticipated and the reveal at Niagara Falls on September 4th did not disappoint.
But why is this such a big deal?
Because it’s PORSCHE!
They said they would come out with a stunning electric car and they did. Porsche holds a special place in automotive culture. Classic yet trendsetting at the same time. It’s 70 years of stories and relationships. It’s a status and a trophy, for the young and old, and now with the launch of their first fully electric car, it’s almost like they’re giving permission to the gear-heads to accept electric vehicles.
This is a huge leap forward for electric vehicles in general. With this car, Porsche is making it clear that electric is the future, so you better get used to it.
We can talk about the specs all day long, but the only number that matters is that by 2022, Porsche will have invested more than six billion euros in electric mobility. This will include investments in battery technology, new sustainable manufacturing plants, and a charging network. The serious moves they are taking show us how dedicated Porsche is to an electric future.
They tried to convey their new sustainable message during the reveal too, though it might have been missed in all the hype. The world premiere actually took place in the three of the largest EV markets; North America, China, and Europe, and each location was chosen to highlight a sustainable energy source. Niagara Falls represented hydro-power, a solar farm in Neuhardenberg near Berlin represented solar power and a wind farm on Pingtan Island, around 150 kilometers from the Chinese city of Fuzhou represented wind power. Porsche incorporated these elements into the presentation before the reveal, and it tied the whole picture together. I thought that was clever, and I appreciate those intricate details of the story.
The Taycan is a game-changer, not because it’s finally a real Tesla competitor, but because other automakers now have no more excuses to drag their feet on electrification. For a long time, Tesla was the foreign new kid who ate his lunch alone. Ya, a couple of other geeks came along and sat with him at lunch, but they still looked different than the rest. Then one day, one of the popular kids from the cool crowd came to sit down with them. All of a sudden, everyone wanted to know what they were talking about, and they wanted to dress like them and talk like them and everyone wanted to be different… just like them.
A few interesting points to think about;
Each Porsche dealership and experience center will offer quick-charge stations.
Head of Porsche North America, Klaus Zellmer said: “By 2025, more than 50% of all Porsche vehicles sold worldwide will have a plug.”
The Porsche Taycan will have high-speed charging capability of 270kW, allowing a charge to 80% in just over 20 minutes.
Starting form 2020, Porsche expects to build between 20,000 and 25,000 Taycans annually.
More than 30,000 customers have already placed a deposit on the Porsche Taycan.